JUZABURO TSUTAYA Juzaburo Tsutaya

Edo's leading publisher who published works by playwrights and painters

Juzaburo Tsutaya (1750-1797) was a publisher (printer) of the Edo period and one of the leading figures of Edo culture. He opened a bookstore near Daimon in Shin-Yoshihara. In 1783, he moved to this area and opened Koshodo, a local wholesaler dealing with stylish books and ukiyo-e, etc. He published works by painters such as Hokusai, Utamaro, and Sharaku, as well as works by playwrights such as Kyoden Santo and Nanpo Ota.

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A monument on the main street of the old Nikko-kaido Road on O Temmacho-dori Street

The Nikko Kaido, which runs from Nihonbashi, the base of the Gokaido Road, to Nikko Toshogu Shrine, is also depicted in Nishiki-e as a commercial area lined with many shops such as cotton wholesalers on the main street during the Edo period.

The sound of the bell that informed people of the time in Edo City

The first bell to inform people of the time of Edo Castle. It is said that it was installed in Honishi-cho (currently near 4-chome Nihonbashi Muromachi) during the era of Hidetada Tokugawa, the second shogun. The existing bell is about 170cm high and about 93cm diameter. (Earthquake-resistant construction until early August 2025)

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A place to know the end of Gennai Hiraga

It is the largest prison in the Edo bakufu (Japanese feudal government headed by a shogun) over 2,600 tsubo, located around Jushi Square and Daianrakuji Temple. It can accommodate about 350 to 700 people, and was abolished in 1875 when the Ichigaya Prison was completed. In Jushi Square, a model of the state of that time is displayed.

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To go to Shin-Yoshiwara by boat from Yanagibashi

An iron bridge over the mouth where the Kanda River flows into the Sumida River. It began with the construction of a wooden bridge in 1698 (1698), and the current bridge was modeled on Eitai Bridge in 1929 (1929).

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There are monuments in the precincts that originated in Kodan and Juntendo.

When Kishu Negoroji Temple was attacked by Hideyoshi Toyotomi's army, it is said that the temple's Daiin Buddhist capital descended to the eastern country to protect the statue and built a Dou on the banks of the Sumida River. During the Edo period, the fair held on the 28th of every month was crowded with many people. Ohisa Takashima, one of the three beautiful women of Kansei drawn by Utamaro Kitagawa, who specializes in beauty paintings that were found by Tsutashige, was a signboard daughter of Mizuchaya in Yagenbori, Ryogoku.

There is also a high-end book wholesaler on Meuki-dori Street in Edo.

The famous bridge "Nihonbashi" is the starting point of the Gokaido Road. Goods are transported from all over the country through land and rivers, and many shops gather to prosper as a center of commerce, and there are still many long-established stores that continue to be continuous. At the concourse of Mitsukoshimae Station underground on Chuo-dori, the emakimono “Kidai Shoran”, which shows the bustle of the time, is displayed, and you can also find a book wholesaler!

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A place where popular ukiyoe artists lived for about 10 years

Hiroshige Utagawa (Ando), a ukiyo-e artist in the late Edo period, became famous for his series of poetry-rich landscape prints, and opened a new ground in flower and bird paintings. Representative works include "53rd Tokaido" and "100 famous sights of Edo". It is said that he spent about 10 years in Ogamachi (now Kyobashi) from 1849 (1849), and an explanation board is installed at the site of the house.

The place where Kyoden Santo (Masanobu Kitao) opened Kyoya

Kyobashi is the second bridge on the Tokaido road leading to Kyoto, after Nihonbashi. Currently, three stone pillars are left on the sidewalk of Chuo-dori.
Kyoden Santo (Masanobu Kitao) opened a cigarette shop in Shinryogaecho (now Ginza 1-chome) on the south side of the bridge.　

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Shimoyashiki where Okitsugu Tanuma spent his last year

This is the place where Norinobu Kano, a painter who Okitsugu, moved to this area on the southwest corner of Tanuma's residence and opened a painting school.　The Kano family of the Kano Yotsuya Kano, who was a painter in Edo shogunate.

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Sharaku Toshusai lived in Hatchobori

It is widely believed that Sharaku was the Noh actor Jurobe Saito, who held the Hachisuka family in Tokushima feudal lord, and it is said that there was a residence of Sharaku at the end of Jizo Bridge in the Edo period. There is an explanation board at the base of Kameshima Bridge.

He was the founder of the Edo Rinpa school who was in the Kyokaren (Kyokaren) like Tsutashige.

Hoitsu Sakai was a painter who was active in the late Edo period and was the founder of the so-called Edo Rinpa school. Born in Kanda as a child of the Sakai family in Himeji feudal lord, he showed his talent in haikai and painting from a young age. As a kyoka poet, he belonged to the same Kyokaren as Tsutaju. After he died, he was buried in Tsukiji Honganji.

"Dismantling Shinsho" was published by Suharaya.

Ryotaku Maeno, a feudal physician and a Dutch scholar of the Okudaira family of the Nakatsu clan in Buzen Province (now Oita Prefecture), gathered at Nakayashiki with Genpaku Sugita, Junnan Nakagawa, Hoshu Katsuragawa, and worked on translation of the Dutch medical book "Tahhel Anatomia" and published a "Dismantling New Book". There is a stone monument where the Nakatsu clan Nakayashiki in Tsukiji Akashicho was located.

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Tombs and monuments of a popular writer who wrote "Tokaido Nakatsune Kurige"
The tomb of Jippensha-Ikku, the creator of the best-selling "Tokaido Nakaza Kurige", is located in Shinensan Toyoin in Kachidoki. He was born in a samurai family in Sunpu, and went to Edo in 1794 (1794) to become a writer, but he seemed to be living at Tsutashige in the Lower Age.

Ishikawajima Hitoshiyoroba

This is a detention facility where Tokugawa shogunate's Sadanobu Matsudaira was located on Ishikawajima and Tsukuda Island for rehabilitation and rehabilitation while serving as laborers. Later, a nightlight was built, and the Ishikawajima Lighthouse was installed to ensure the safety of ships.

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Enjoy the “now” of Edo Nihonbashi

You can visit the exhibits created by volunteers gathered at the Tsutashige Study Meeting, which is regularly held by the local town council, as well as materials related to Tsutashige, such as ukiyo-e and yellow cover, free of charge.

400 years in the Nihonbashi area and the future

This is a free gallery that conveys the tradition and present of Nihonbashi through maps, visual images, and interviews with local people. You can search on a map where there were famous publishers such as Koshodo as well as Suharaya!

Certified facility in Chuo-ku Machikado Exhibition Hall. "Ibasen" is a long-established fan that was founded in 1590. In addition to purchasing Ukiyo-e fans and fan fans, various projects such as materials that were the publisher of Ukiyo-e are also on display.

Certified facility in Chuo-ku Machikado Exhibition Hall. A long-established store of more than 370 years that has opened a paper merchant in Temmacho, Edo (now Ozu Washi) since 1653, long before the Tsutashige era. Many valuable historical materials such as paper and the history of the shop are displayed in the museum.

Haibara is a Japanese paper shop. The first generation was founded in 1806 by Sasuke, who served at the book wholesaler "Suharaya Shigerubei". In particular, "Gosekishi" is famous, and the names of "Gosekishi Haibara" and "Birth of stationery" spread throughout Edo, including the stationery. Materials are also open to the public in the store as a certified facility for the Chuo-ku Machikado Exhibition Hall.

Edo brush specialty store, which is a manufacturer and distributor of brushes and prints in 1718, with a shop on Honmachidori. Certified facility in Chuo-ku Machikado Exhibition Hall.

The building protects the signboard architecture of the Taisho era and is designated as a national registration Tangible Cultural Property.

A museum that has been certified as a town corner exhibition hall in Chuo-ku. Founded in 1816. In addition to viewing the historical exhibits of kimono wholesalers for more than 200 years, Juzaburo Tsutaya "Koshodo" has been reproduced for a limited time!　In addition, you can consult anything about kimono.

Certified facility in Chuo-ku Machikado Exhibition Hall. A shop that has a large selection of Japanese woodblock prints, from original Ukiyo-e prints and reprinted Ukiyo-e prints to modern creative prints. It is very popular for celebration items and souvenirs from overseas. In the exhibition space, you can learn about the process of printing from tools used for woodblock prints.

You can immerse yourself in the remnants of Edo culture, such as paper products based on "town fire extinguisher", "giboshi", and "Bamboo Riverside", which are closely related to Kyobashi and Nihonbashi, the towns since Edomachi fire extinguisher Nishiki-e Morooka Tachika. The drama tie-up "Marugoto Meguricho" is also full of ingenuity!

A special venue for the Koshodo Project, which was established at the Nihonbashi Information Center (COREDO Muromachi 1 basement floor).

You can send information related to Tsutaju in the area, purchase Koshodo goods, ukiyo-e goods, and souvenirs from the area participating in the project.

In addition to providing multilingual tourist information and tourist pamphlets inside and outside the city, we also set up special corners according to the season, casual experiences, and rent wheelchairs and strollers.
A Tsutashige corner has been set up for a limited time, and related information inside and outside the city is also provided.