JUZABURO TSUTAYA Juzaburo Tsutaya Special Feature

Edo's leading publisher who published works by playwrights and painters

Juzaburo Tsutaya (1750-1797) is a publisher of the Edo period, one of the leading actors who formed Edo culture. Opened a bookstore near Daimon in Shin-Yoshihara. In 1783 (1783), he moved to this area and opened the Koshodo, a local bookstore dealing with fashionable books and ukiyo-e. He has published works by painters such as Hokusai, Utamaro, and Sharaku, and works by playwrights such as Kyoden Santo and Nanpo Ota, and has achieved many achievements.

Monument of the former Nikko Kaido Hondori on Otemmacho Street

The Nikko Kaido, which runs from Nihonbashi, the base of the Gokaido, to Nikko Toshogu Shrine, was also depicted in Nishiki-e as a commercial area with many shops such as cotton wholesalers on the main street during the Edo period.

The sound of a bell that rewarded people in Edo city

The first bell that was rewarding the time to the people of Edo Castle. It is said that it was installed in Honishi-cho (currently near 4-chome Nihonbashi Muromachi) during the period of Hidetada Tokugawa. The existing bell is about 170cm in height and about 93cm in diameter. (Earthquake-resistant construction until early August 2025)

※The connection with Taiga drama series is described in detail on Stella Net.
Stella net

To get to Shin-Yoshiwara, go by boat from Yanagibashi.

An iron bridge built over the mouth where the Kanda River flows into the Sumida River. The old town built a wooden bridge in 1698 (1698), and the current bridge was modeled on the Eitai Bridge in 1929 (1929).

※The connection with Taiga drama series is introduced in detail on Stella Net.

Stella net

Sharaku Toshusai lived in Hatchobori.

Sharaku is believed to be the Noh actor Jurobe Saito of the feudal lord Hachisuka family in Awa Tokushima, and it is said that there was a residence of Sharaku at the side of Jizo Bridge in the Edo period. There is an explanation board at the base of Kameshima Bridge.

Tombs and monuments of a trendy writer who wrote "Tokaido Naka-Kurige"
The tomb of Tokasha 19, the creator of the Edo period's best-selling "Tokaido Naka-Kurige", is located at Shinmaruyama Toyoin in Kachidoki. Born in a samurai family in Sunpu, he went to Edo in 1794 (1794) to become a writer, but he seems to have lived in Tsutashige during the lower-loading period.

There are monuments of the origin of the talk and the origin of Juntendo in the precincts.

It is said that when Kishu Negoro-ji was attacked by Hideyoshi Toyotomi's army, the temple's large Indian monk descended to the eastern country to protect the statue, and built Dou on the banks of the Sumida River. During the Edo period, the fair held on the 28th of every month was crowded with many people. One of Kansei's three beautiful women, Ohisa Takashima, drawn by Utamaro Kitagawa, who was good at beauty paintings found in Tsutashige, was a signboard girl at Suichaya in Yagenbori, Ryogoku.

A place where a popular ukiyo-e artist lived for about 10 years

Ukiyo-e artist Utagawa (Ando) Hiroshige in the late Edo period was famous for his series of poetic landscape prints, and also opened a new frontier for flower and bird paintings. Representative works include "53rd Tokaido" and "100 famous Edo Views". It is said that he spent about 10 years from 1849 (1849) to his death in Ogamachi (now Kyobashi), and an explanation board has been installed on the site of the house.

Hoitsu Sakai was a painter who was active in the late Edo period and the founder of the so-called Edo Rinpa. Born in Kanda as a child of the Sakai family in Himeji feudal lord, he has demonstrated his talent in haikai and painting since he was young. As a kyoka singer, he belonged to the same Kyokaren as Tsutaju. After his death, he was buried in Tsukiji Honganji.

Accredited facility of Chuo-ku Machikado Exhibition Hall. Founded in 1590, Ibasen is a long-established fan with a long history. In addition to purchasing ukiyo-e fans and fan fans, a variety of projects are also on display, including materials that were also the publisher of Ukiyo-e.

Accredited facility of Chuo-ku Machikado Exhibition Hall. Long before the Tsutashige era, a long-established store that has opened a paper merchant in Temmacho, Edo (currently Ozu Washi) since 1653. Many valuable historical materials such as paper and the history of the shop are displayed in the hall.

Japanese paper shop "Haibara". The first generation was founded in 1806 by Sasuke, who served at the book wholesaler "Suharaya Shigerubei". In particular, "geese paper" is famous, and the names of "geese paper Haibara" and "textile paper birthplace" spread throughout Edo, such as stationery. As a certified facility for the Chuo-ku Machikado Exhibition Hall, materials are also open to the public.

Edo brush specialty store, which is a brush and printing manufacturer and distributor founded in 1718 with a shop on Honmachidori. Accredited facility of Chuo-ku Machikado Exhibition Hall.

The building protects the signboard architecture of the Taisho era and is designated as a national registered Tangible Cultural Property.

A museum that has been certified as a Chuo-ku Machikado Exhibition Hall. Founded in 1816. In addition to seeing historical exhibits of kimono wholesalers for over 200 years, Juzaburo Tsutaya's "Koshodo" is reproduced for a limited time!　You can also consult with us about anything related to kimono.

Accredited facility of Chuo-ku Machikado Exhibition Hall. This shop has a large selection of Japanese woodblock prints, from original Ukiyo-e prints and reprinted Ukiyo-e prints to contemporary creative prints. It is very popular for celebration items and souvenirs from overseas. In the exhibition space, you can learn about the process of printing from tools used for woodcuts.

You can immerse yourself in the remnants of Edo culture, including paper products based on the theme of "town fire extinguisher," "giboshi," and "Bamboo Riverside," which are closely related to Kyobashi and Nihonbashi, as well as original drawings and prints by Edomachi fire extinguisher Nishiki-e master Okada. The drama tie-up "Marugoto Meguri-cho" is also full of ideas!

Koshodo project special venue opened at Nihonbashi Information Center (COREDO Muromachi 1 basement floor).

You can send information related to the local Tsutaju, purchase Koshodo goods, Ukiyo-e goods, and local souvenirs participating in the project.