traditional event since the Edo period

Bettara City, which stands in Nihonbashikodenmacho as a representative city in Tokyo, is a feature of autumn that has continued since the Keicho era. It is said that the name "Bettara City" was given because the pickles of radish pickled in koji were sold with the shout "Bettara, Bettara".
Every year for two days on October 19 and 20, tents that sell Bettarazuke are lined up around the area from Takarada Ebisu Shrine to Sugimori Shrine.

Company Information Company Information

Location

Nihonbashiodenmacho and Nihonbashihoncho area centering on Takarada Ebisu Shrine

Address

3-10-11, Nihonbashihoncho

Homepage URL

https://www.nihonbashi-edoya.co.jp/bettara/

Access

Kodemmacho Station on the Tokyo Metro Hibiya Line

JR "Shin Nihonbashi Station" and "Bakurocho Station"

Bakuro-Yokoyama Station on the Toei Shinjuku Line

Ningyocho Station on the Tokyo Metro Hibiya Line / Toei Asakusa Line