Chuo City Tourism Association Quiz Chuo-ku Tourism Association Quiz

Juzaburo Tsutaya, who ran a bookstore mainly in books lending in Yoshiwara, later launched Koshodo and entered the publishing business.
At that time, a comedy novel with a picture for adults called "Yomoteshi" was popular in Edo.
It was called "yellow cover" due to the use of yellow paper on the cover.
It is a light reading material that incorporates satire and stylishness, so to speak, "Edo Manga" that you can easily lie down and enjoy.
The humorous content can be said to be a "yellow" laugh.
Juzaburo Tsutaya made use of his connections with many popular writers to bring out a number of yellow pages to the world.

The person who produced the “yellow” laughter in the town of Edo — that is Juzaburo Tsutaya.